While social media is valuable for certain promotions, emails deliver far more financial results when used to re-market future shows, album releases and onscreen appearances. E-mails are a direct point of contact.
On average OMG’s At Venue E-mail Collection Program captures up to 40% of concert attendees’ e-mails, generating hundreds of thousands, or even millions of dollars in value over time for the artist.
Here’s how it works:
Signage
OMG places iPads and banners in high traffic areas, providing a user friendly method of collection.
Validation
OMG ensures all e-mail data is properly collected, scrubbed and geo-coded
Incentivize
OMG’s promotions incentivize concert attendees to provide their e-mail addresses
E-mail lists
OMG runs ongoing promotions for the artist utilizing these e-mail lists, and the Artist owns all e-mail data